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2023

Roots

As part of the application process for roots, I created a branding and packaging design project. To pitch to the hiring team at Roots Canada.

Type Design

Art Direction

Print & Collateral

Branding & Identity

Iconography

Client   / 

Roots Canada

The project aims to create a new "Roots Revival Collection," a limited edition line of apparel and accessories that pays homage to the brand's Canadian heritage and values while infusing a modern and creative touch. As the Graphic Designer responsible for Product Branding and Packaging, I will be involved in every stage of the design process, from concept development to final production, ensuring brand continuity and maintaining high ethical standards.

Project Case Study

*If button redirects back to this page, 
Case Study will be available upon request 

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