top of page

THE  L&JP

PROJECT

PROJECT OBJECTIVE

Identity design for a political party called “L&JP” (Liberty & Justice Party). Digital & Print.

Flag_of_Guyana.svg.png

GUYANESE FLAG

The L&JP is the youngest political party running in the next Guyanese election.


The party hopes to establish itself in the Guyanese communities within & outside Guyana.

ljp_logo_mockups.png

OLD LOGO

The client came to us with a basic branding and logo that was currently in use.

0001.jpg

competetive  analysis

“Taking a good look at the haters” as I like to call it.

Politics is something relatively new to me, so i studied the competition, to see what we could learn from them, do better or avoid doing.

Key question and challenge:- "How can i set my clients apart from the competition without re-inventing the wheel"

0005.jpg

social media banner & poster

I initially betrayed my process to let my mind explore more freely before the initial client meeting. Taking inspiration from the competition and national flag of Guyana.

After the first meeting, I scrapped this direction as it wasn't on brand with the clients vision.

0006.jpg
LOGO SKETCH1.jpg

 KEEPING THE LIST IN MIND.

 

I sketched through different forms on paper, then got feedback from the client, before going into Photo-shop & Illustrator.

INITIAL IDENTITY SKETCHES

0008.jpg
  • The contrasting hands: ethnic equality

  • Handshake: Inclusivity 

  • Monotone pallet: Professional.

  • Geometric shape: Modern & Professional

0009.jpg

PRINT MOCK UPS 

bottom of page