THE L&JP
PROJECT
PROJECT OBJECTIVE
Identity design for a political party called “L&JP” (Liberty & Justice Party). Digital & Print.
GUYANESE FLAG
The L&JP is the youngest political party running in the next Guyanese election.
The party hopes to establish itself in the Guyanese communities within & outside Guyana.
OLD LOGO
The client came to us with a basic branding and logo that was currently in use.
competetive analysis
“Taking a good look at the haters” as I like to call it.
Politics is something relatively new to me, so i studied the competition, to see what we could learn from them, do better or avoid doing.
Key question and challenge:- "How can i set my clients apart from the competition without re-inventing the wheel"
social media banner & poster
I initially betrayed my process to let my mind explore more freely before the initial client meeting. Taking inspiration from the competition and national flag of Guyana.
After the first meeting, I scrapped this direction as it wasn't on brand with the clients vision.
KEEPING THE LIST IN MIND.
I sketched through different forms on paper, then got feedback from the client, before going into Photo-shop & Illustrator.
INITIAL IDENTITY SKETCHES
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The contrasting hands: ethnic equality
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Handshake: Inclusivity
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Monotone pallet: Professional.
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Geometric shape: Modern & Professional
PRINT MOCK UPS
